An Essay on Jamba Juice - 10168 Words

Introduction Our product is Jamba Juice and our target country is Spain. We chose this product because it has grown to become one of the nation’s best-known smoothie chains, emphasizing the benefits of a healthy lifestyle and because the company is looking for international expansion opportunities. We chose Spain as our target country for expansion of our product due to its current economic status and economic growth forecasts for the future. This combination provides the firm with an opportunity to offer our product to a growing economy and marketplace. Company Background and History Jamba Juice takes its name from the African word jama, which means ‘to celebrate’. It was the creation of Kirk Perron, an avid cyclist and graduate of†¦show more content†¦The government of Spain actively supports the small business sector of the economy. As of 2006 there were over 3 million small and medium-sized businesses in Spain, representing over 99% of all businesses in the country. The Spanish government provides various grants and incentives for the creation and expansion of small businesses in Spain as well as support and services to business owners. Recent government campaigns and initiatives have focused on support for entrepreneurs, primarily in response to Spain’s economic goals for the future. Increasing competitiveness and promoting innovation were identified as key strategies to maintain, grow and keep Spain’s economy dynamic (Dreamer, 2008). The key factors such as strong economy, large population base, expansive tourist trade and active government involvement provide a strong argument for migration into Spain’s marketplace. Reasons for Expansion Jamba has become a way of life for millions of Americans and the company believes that they can extend that opportunity to Spain and other international marketplaces. A recent Piper Jaffray report suggested that the company has room to grow not only in U.S. markets but internationally as well (Fuhrmann, 2007). Spanish Culture and Lifestyle Geographic Setting and Culture Spain isShow MoreRelatedEssay on Jamba Juice External Analysis1591 Words   |  7 PagesCase Analysis #1: Jamba Juice Sociocultural Factors Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid developmentRead MoreJamba Juice Marketing Plan Essay1436 Words   |  6 PagesCompany Description In the year 1990, Kirk Perron, opened up a small, convenient, and healthy food store named Juice Club. It was located in the state of California in the city of San Luis Obispo. 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